Want to "board" domestic marine coatings in three steps
: China's marine enterprises have successfully built &ldquo, blue whale No. 1, &rdquo, &ldquo, hope 6, &rdquo, and other high-end marine equipment, indicating that China's construction capacity and level in the field of marine engineering have reached the world's leading position. However, the two world advanced high-end marine equipment to provide coatings and anti-corrosion protection solutions, it is foreign marine coatings brand. Although our country has been able to build the world's most advanced high-end marine equipment, but it can not put on its “ domestic coat ” this is really regrettable. At present, our country in marine coatings especially in the field of high-end marine paint, not only in the product development has a large gap with foreign brands, to provide a full set of solutions and the global customer service service is still a long way to go.
in fact, in recent years, with China's marine industry and the development of coating industry, marine coatings of domestic brands have a certain degree of development, not only improved the quality of the products, also have the opportunity on board ” &ldquo. The head of Purchasing Department of a domestic marine enterprise discloses that although there is still a certain gap between the top class coatings and foreign brands, it is an indisputable fact that the quality of domestic brands of marine coatings is continuously improving. Some domestic brands of marine coatings not only have quality B products with foreign brands were included in the sea be roughly the same, and enterprise procurement directory, some domestic brands of marine coatings have been applied in the low-end marine engineering equipment. However, overall, the domestic marine coatings and international brands are still a big gap, most of the domestic brands can be included in the procurement catalog, marine coatings also have foreign technology research and development background.
at present, China's market share of marine coatings was almost Haihong paint three, Jotun international and European and American brands monopoly. The reason for this phenomenon, one is the domestic marine paint brands to meet the requirements of the shipowner in technology, especially in the high-end marine equipment, the owners have a strong voice in marine coatings on the selection of the top equipment must use top supporting products; on the other hand, the domestic marine paint brands can only be provide products, and foreign brands can provide solutions including pre coating, maintenance and dismantling of the harmless treatment, the system can, for the owner to solve the menace from the rear service period of marine equipment. At the same time, operating area of high-end marine equipment all over the world, the owners need supporting providers to provide timely and effective services, and the lack of global customer service service network is flawed brand marine coatings in china. In a sense, foreign high-end coatings brand in the product performance, industry experience and professional services to domestic brands “ a good lesson, ”.
on China's marine coatings enterprises, to change the current competition in the market in a weak position, the first step is to continue to do the R & D investment, and constantly improve the technological content of products and quality, play the National Key Laboratory of marine coatings and other research institutions, to meet the demand and the owner marine engineering equipment in the technical requirements, the conditions can be on board; the second step is to try to speed up the integration of &rdquo “ coating; the development process, to provide system solutions for customers in the life cycle of marine engineering equipment, marine equipment service over a long period of time, it also requires domestic marine coatings the enterprise must have the ability to provide continuous service for customers; the third step is to accelerate the pace of construction, the global customer service service network at present, in this respect a business force The amount is limited, can play China coating industry technology innovation strategic alliance, marine anti-corrosion industry technology innovation strategic alliance organizations or by means of the power of partnership to accelerate the construction of global customer service service network. It is understood that through the strengthening of cooperation with partners, Marine Chemical Research Institute Co., Ltd. has set up more than 20 service outlets abroad.
coating industry is one of China's first open industry, foreign marine paint brand after decades of development, the strength should not be underestimated, the domestic marine paint brands must be soberly aware that in order to catch up with them in the short term is difficult to achieve. However, the domestic marine paint industry to see, domestic workers paint the sea is the future trend of development, the requirements of domestic marine coatings industry target, down-to-earth, step by step, strive to make high-end marine equipment in “ domestic coat ”.